PRODUCT VIDEOS

There are a huge number of creative approaches we can take when it comes to a product video production. Our London and Essex based creative teams will creatively answer your brief and develop ideas that meet your key marketing and brand objectives.

Setting your product video in ‘real world’ context or a more abstract ‘virtual environment’ will achieve different things. We can shoot on location in a ‘lifestyle’ setting that helps make product benefits tangible. Alternatively you could opt for a green screen or studio shoot, which gives you the flexibility to introduce different backdrops, animation, text and motion graphics.

It’s often important to humanise your product video. This can be achieved by using a presenter or voice-over narrator. Casting is key in getting the right tone for your video and brand. A presenter is an engaging means of guiding the viewer through product features and benefits in a natural and easy to follow way.

Animation and Explainer Videos have the power to make your product more tangible and bring to life abstract or complex concepts that would otherwise be impossible to convey. This is perfect for non-tangible products like software, cloud based services, or showing internal biological or chemical interactions with pharmaceutical or medical products. Animation can even be used to create cross sections of your product, breaking it into its component parts to show its internal workings.